Our Story

Our Story

Born and raised at South Melbourne Market, Black Swan originated in 1985 from the love of quality, fresh ingredients and the bold and generous flavours we found
in the market.

Our humble beginnings saw us excited by the freshest ingredients we had at our fingertips. Re-imagining the flavours and foods to
bring our family together.

The sounds, smells and tastes of our heritage is what feeds our love of entertaining. For over 30 years we have been there for all occasions; big or small, planned or impromptu. We are in amongst the chaos, the conversation. Around old friends and new.

Much has changed since 1985, but our commitment to taste has remained. We still ensure that all our products are superior in quality and full of mouth-watering ingredients. With over 40 products to choose from, we are working away to bring more market-inspired freshness, flavour and convenience into any fun occasion.